Where the money hides in a cash-pay practice.
Every practice leaks revenue in predictable places. The Found Money Audit examines six categories — each with a dollar estimate, a root cause, and a system to fix it. Most practices have gaps in four or five.
Patients who leave without a reason to stay
GLP-1 patients who drop off after month 2. Botox patients who don't rebook. Facial clients who came once and vanished. The audit identifies the drop-off windows and the missing touchpoints that let them go.
Typical finding: $24K–$156K/yr
Leads that went cold before you called back
74% of practices miss the 5-minute follow-up window. The average consult lead costs $100 to generate. The audit measures your response time, follow-up sequence, and conversion rate — then shows the dollar gap between where you are and where the benchmarks say you should be.
Typical finding: $18K–$54K/yr
Empty chairs that cost $454 each
Three no-shows a week is $54K a year in lost revenue — plus the staff time, room prep, and patients you turned away to hold those slots. The audit examines your reminder system, cancellation policy, and waitlist workflow.
Typical finding: $14K–$54K/yr
Patients who buy one thing when they'd buy three
60% of first-time patients never return for a second treatment. Membership patients spend 2-4x more annually. The audit identifies which patients are underserved, which services pair naturally, and whether your team has a system to surface them — or relies on memory.
Typical finding: $12K–$48K/yr
The 2,000 patients you already have who haven't heard from you
Most practices have hundreds of lapsed patients sitting in their system. It costs $20–60 to reactivate one vs. $100+ to acquire someone new. The audit segments your lapsed patients by recency, treatment type, and reactivation probability.
Typical finding: $15K–$50K/yr
The 15–30% you're leaving on every treatment
68% of practice owners say discounting has hurt their positioning. 73% can't convert discount clients to full-price. The audit benchmarks your rates against local competitors, analyzes your discount patterns, and quantifies the revenue gap between what you charge and what the market will bear.
Typical finding: $20K–$210K/yr
Based on published industry benchmarks. The diagnostic gives you a rough estimate in 90 seconds. The full audit quantifies each category with dollar-specific findings.
You're too close to your own practice.
That's not an insult — it's physics. You've adapted to the friction. The 3 no-shows a week feel normal because they've always happened. The lapsed patients don't feel like money because they're invisible. The underpricing doesn't feel like a gap because nobody complained.
The audit measures what you've stopped noticing. It puts a dollar value on each gap, ranks them by recovery potential, and gives you a system to close them — starting with the biggest one.
See Where Your Practice Stands