Free, weekly, useful
The Alchemy Inside Letter
One email per week for practice owners who suspect they're leaving money on the table. Where the money hides, what to do about it, and one action for Monday morning. Real stories, real numbers, one thing to try this week.
One email per week. No spam. Unsubscribe anytime.
What you'll get each week
🔍
One AI tool or technique I've tested — with honest assessment of what works and what doesn't
💰
A real example of hidden value found in a practice — with specific numbers you can benchmark against
🛠
Something you can try this week — a prompt, a workflow, a diagnostic exercise — that takes under 15 minutes
Recent issues
The $840/month nobody noticed
How a med spa was paying for three overlapping booking and marketing tools when the team used one.
AI follow-up that doesn't feel robotic
The consult-response system I built that answers in 30 seconds and still sounds like a human who cares.
Why I told a practice NOT to use AI
Sometimes the honest answer is "this isn't an AI problem." Here's how I knew.
The 38% consult follow-up gap
The math behind the consult inquiries that disappear — and what it costs a typical cash-pay practice.