Your book is full. So why isn't there more left at the end of the month?
Usually it isn't a shortage of patients. It's the ones you already have: the tox patient who was due at four months and never got a text, the consult who didn't book and never heard back, the chair that sat empty Tuesday afternoon. I help you find where that money goes, in dollars, and set up simple routines so your front desk gets it back without another system to babysit.
12 questions, about 90 seconds, no email needed. A strong routine scores well whether your front desk runs it or software does.
What it can add up to in a $1.4M med spa.
Estimated recoverable revenue per year, from published benchmarks. A model, not a client.
A note on these numbers.
The figures above are a representative model built from published industry benchmarks — estimates, not a single client's results. I haven't published a named practice result yet, and that's deliberate: I'm taking on a small number of founding practices to build the first instrumented case studies, at founding terms. The guarantee is how I back the claim — if I can't identify at least $10,000 a year in recoverable revenue in your practice, the audit is free. If you'd like to be one of the founding cases, that's what the diagnostic is for.
Six places a busy med spa loses money.
None of them is about finding new patients. Each one is about patients who already found you. The Free Practice Diagnostic asks two questions about each.
Rebooking & no-shows
Tox wears off in three to four months whether or not anyone booked the next visit. Dentists prebook ~90% of patients before they leave the chair; med spas average 40–50%. Plus the no-show slot that stays empty.
What three empty chairs a week cost →Consult follow-up
How fast someone asking about a treatment hears back, and what happens after a consult that doesn't book.
Where the follow-up gap costs $36K (estimate) →Memberships & the next treatment
Members visit ~2.9× more often and spend ~35% more, yet most patients who come in for one treatment never hear about the product, treatment or membership that fits them next.
The recommendation you're not making →Past patients
Patients who are overdue for their usual treatment, and whether anyone reaches out before they settle in somewhere else.
The reactivation playbook →Pricing & discounts
Standing discounts for patients who'd have paid full price, and prices set years ago that no longer cover product and provider pay.
The Groupon hangover →GLP-1 & weight-loss patients
If you run a GLP-1 program: missed refills, and whether patients who stop the medication have anywhere to go next in your practice.
The free GLP-1 breakdown →Find → Build → Guide
Find
Start with the Free Practice Diagnostic. It looks at the six areas above and estimates what the gaps may be worth. If the numbers are worth chasing, the Found Money Audit works them out from your own records.
Build
Simple routines that bring patients back: the next visit booked at checkout, reminders when someone's due, follow-up after a consult. Set up in the booking system you already use, so your front desk isn't doing it from memory.
Guide
Monthly check-ins against the numbers we started with, so you can see what came back and decide what to fix next.
Found Money Audit
$497
One-time
2½ hrs
Your time
1 week
To report
$10K+
Guarantee
I identify at least $10,000 a year in recoverable revenue, or the audit is free
About 2½ hours of your time in total: a 90-minute working session and a 60-minute results review. I do everything in between. A written Found Money Report with an estimate of every recoverable dollar I find, and how to get it back. If I can't find $10,000 a year, you don't pay.
Not sure yet? Most owners start with the free diagnostic. It takes about 90 seconds and tells you whether the audit is worth it.
Take the Free Practice Diagnostic →See what the Found Money Audit includes →
Rather read first? The Med Spa Money Map is the book on all six areas, and The Alchemy Inside Letter is one short email a week: one place med spas lose money, and how to check yours.