A membership, not a discount club.
Most med spa memberships are a percentage off, sold to whoever asks. In three to four weeks I wire yours to the treatments your patients already repeat, put enrollment at the two moments that actually convert, and make the billing recover the payments that fail instead of quietly cancelling good members.
$3,000
Fixed price
3–4 weeks
To live
60 days
Before & after
Before anything else: I don't set your prices
What members pay and what they get is your decision. I'll bring you what comparable practices charge, and show you what each option does to your margin and to how often people come in. Then you choose, and I wire the machine around it. A consultant who hands you a price sheet for your own practice is the posture I'm avoiding.
What this fixes
This is you if
- You have a membership and most patients don't know it exists.
- It's really a standing discount, and you've wondered whether it makes or loses money.
- Enrollment happens when a patient asks, rather than at a moment you chose.
- A failed card quietly ends a membership, and nobody notices for a month.
- Most patients buy one thing and nothing else.
This isn't the one if
- Membership already carries a real share of your revenue and churn is under control.
- You want me to decide what to charge. That has to be yours.
- You can't spare half a day for the tier design. Without it, this becomes a discount club with better software.
- Your patients aren't coming back at all yet — fix that first with Rebooking & Recall.
What works the day it's finished
Not a plan. The state your practice is in when I hand it over.
Three tiers at most, wired to what patients actually repeat
The middle tier is designed to carry most of the revenue. Credit banks and rolls over rather than expiring — a plan that only works when members forget to use it comes back as reviews.
Enrollment happens at the two moments that convert
The consult close and the checkout counter, each with a script and a trigger — a second visit within 90 days, or a patient who mentions price. A poster in reception is not a channel.
Billing runs itself, and tells people before it charges
A note three days before the charge. Inside your booking system's own membership module where it's capable, so you're not running a second system.
A failed payment is a recovery, not a cancellation
A text within hours, a grace period that holds their place, then a human call. Most failed cards are expired cards, and cancelling them throws away members who never meant to leave.
Churn gets caught before it happens
Sixty days without a visit triggers a pause offer rather than a cancellation. Members who consistently under-use their tier are offered a smaller one at renewal — which costs a little revenue and buys a lot of trust.
One line on the weekly sheet
Members, recurring revenue, where enrollments came from, pauses and churn. If selling the practice is ever on your mind, membership's share of revenue is the number a buyer looks at first.
A member, from the checkout desk to the month she nearly left
Sample data, invented for this page — not a real patient and not a client's practice. The sequence and the timings are what the install actually does.
You set the prices and what members get. I bring what comparable practices charge and what each choice does to your margin; the decision stays yours, and no tier is designed to make money from benefits going unused.
What I actually do
Week 0 — where you stand
Current members, what they pay, what they use, what they cost you, and how many patients buy more than one thing. For a lot of practices this is the first time the membership's actual margin gets calculated.
Week 1 — the half day
Tier design, with you. Which treatments anchor each tier, what the credit is worth, what rolls over, and what happens to members you already have. I bring benchmarks and the margin arithmetic; the decisions are yours.
Week 2 — the two enrollment moments
Scripts and a one-pager for the consult close and the checkout counter, the trigger rules that prompt them, and training for whoever delivers them.
Week 3–4 — billing and the lifecycle
Automatic billing, the pre-charge note, the failed-payment recovery, the pause offer, the right-size-down rule, and one-tap online cancellation. Then the weekly dashboard line.
Day 60 — the measurement
Members, recurring revenue, enrollment rate at each moment, and churn — before and after, written up and sent.
What I need from you
Half a day, in one piece
The tier design session. It's the one part of the install that can't happen without you in the room.
Your decisions on price and benefits
With benchmarks and margin arithmetic in front of you. I'll tell you when a choice doesn't pencil, but I won't make it.
A decision about existing members
Whether current members keep their old terms. My strong advice is yes — nothing poisons a membership faster than taking a benefit away from the people who joined first.
Staff time for both enrollment moments
The consult close and the checkout counter. Same as the other sprints: the software prompts, a person still speaks.
Price, and where it stops
$3,000 $4,500
Founding price · first three practices
In exchange, your 60-day report is published anonymously as a case study, and we spend half an hour on what worked. After three, it's $4,500.
Fixed price. One location, up to three tiers.
- 1 location, up to 3 tiers
- 1 half-day tier session, with the margin arithmetic in front of you
- 2 enrollment moments: scripts, a one-pager and the triggers that prompt them
- 1 billing flow: pre-charge notice, failed-payment recovery, one-tap cancellation
- 3 lifecycle rules: pause, upgrade, and right-size at renewal
- 1 report at day 60, written and sent
Not included
- Setting your prices or choosing your benefits.
- A members' portal or app. That's a later conversation.
- Bookkeeping for deferred revenue — I'll build the report, your bookkeeper owns the books.
- More than three tiers, which is usually a mistake anyway.
If you've bought a Found Money Audit in the last 60 days, your $497 comes off this.
What I promise, and what I don't
I promise the measurement: members, monthly recurring revenue, where enrollments come from, and churn, measured before we start and again 60 days after it's live, and reported to you whichever way they moved. I don't promise a dollar figure. How far a number moves depends on your patients, your prices and how the routine is held day to day — and I'd rather show you a real result than guarantee an invented one.
See a sample 60-day report → — invented numbers, real format, including the section on what didn't move.
Is it a fit?
Three questions. The second one matters most, because this install wires the machine — it doesn't decide what you charge.
Do you have a membership or a monthly plan?
Who decides what members pay and what they get?
Can you give half a day to designing the tiers?
This should work.
You're willing to set the prices and benefits with benchmarks in front of you, and you have the half day the tier design needs. Everything after that — enrollment prompts, billing, pauses, churn signals — is machinery I install.
Ask for a start dateTell me about your practice and what you book with. I'll reply with the next start week and an invoice.
I won't set your prices.
What you charge and what members get depends on your costs, your market and what you want your practice to be. I'll bring you what comparable practices charge and show you what each choice does to your margin, but the decision has to be yours — a consultant who hands you a price sheet is the posture I'm avoiding. Happy to talk it through.
Book a free 15-minute callWithout the half day, this becomes a discount club.
Tiers wired to the treatments your patients actually repeat are what separate a membership from 10% off. That design session is the difference, and it needs you in the room. Let's find a month when it's possible.
Book a free 15-minute callLet's book it for when you're ready.
The half day is the one part that can't move. Tell me the month and I'll hold a start week — the rest of the install runs around your schedule, not the other way round.
Book a free 15-minute callYou may be further along than this install assumes.
If membership already carries a real share of your revenue, the wiring is largely there and the gains are in churn and enrollment rate rather than setup. Worth fifteen minutes to see whether there's enough left here to be worth the money.
Book a free 15-minute callNot sure this is the right place to start? The free diagnostic takes 90 seconds, or the Found Money Audit goes through your own numbers with you and says which of these is worth doing first.