Dental Reactivation First Date
Your dormant patient list is a goldmine you're sitting on. I mine it for you in 14 days. You pay me only when I find the money.
This is a first date — a small, risk-reversed way to see if I can produce real results for your practice before you commit to anything bigger.
No sales call. Just a short conversation to check fit. If we're not a match, I'll tell you and we part friends.
How much is your dormant list worth?
Every general or family dental practice has a dormant patient list that's quietly worth more than most marketing budgets ever produce. Here's the typical math.
A practice like yours
What typically happens
in the first 90 days, from patients who are already yours.
My 40% share kicks in only after revenue is actually collected. No revenue, no fee.
Four phases over 14 days.
Diagnostic
I review your dormant patient list, segment it by recency and production history, look at your current recall practices, and interview your office manager. You receive a 3–5 page Action Report with the specific play I recommend.
Execute
A proven reactivation sequence goes to your dormant list. Email first, then SMS follow-up, then segmented offers for non-responders. Your front desk handles inbound calls using scripts and a self-serve calendar I set up for you.
Measure
Every booking that came from the campaign is tagged and tracked. You see the dashboard update in real time. We reconcile weekly. You know exactly what the campaign produced and what you owe me — no surprises.
Share the upside
Attribution continues for 90 days from launch. I earn 40% of collected production from campaign-attributed appointments. Monthly true-ups. At Day 90, we review results and decide what's next — including a Recall System engagement if your recall rate is the root cause.
Everything needed to mine the gold.
Action Report
A 3–5 page document that identifies what your dormant list is worth, why it went dormant, and the specific play that will reactivate it. Yours to keep regardless of what happens next.
Campaign Infrastructure
I set up everything — email, SMS, self-serve calendar, booking automation — on my platform. Your practice uses it; I maintain it. Zero tech burden on your office manager.
Proven Message Library
The reactivation messages I send are based on Dean Jackson's direct-response playbook — the same approach that's generated millions of dormant-list reactivations across industries. Proven, not experimental.
Front-Desk Playbook
Scripts, response templates, and a self-serve booking calendar so your front desk isn't overwhelmed when responses come in. Most of the volume handles itself.
Live Results Dashboard
Responses, bookings, appointments kept, production value — all tracked in real time. You see everything. No black box. No monthly reports that leave you wondering.
Clear Revenue Share
Every campaign-attributed booking is tagged. Every dollar of collected production is logged. Monthly reconciliation statements show exactly what you kept and what I earned. Fully auditable.
Who I can help.
This engagement works well for some practices and not for others. I'd rather tell you "no" upfront than waste everyone's time.
✓ Strong fit
✕ Not a fit
I only get paid when you do.
Most marketing and consulting works on a "pay first, hope for results" model. I don't. Here's why.
Pay First, Hope for Results
- • $2,000–$5,000/month retainer
- • You carry 100% of the risk
- • Results in months (maybe)
- • Reports instead of dollars
- • You're watching the clock
Pay When Results Arrive
- • $500 refundable deposit
- • I carry the execution risk
- • Results in 14 days
- • Dollars, not dashboards
- • We're on the same side of the table
FAQ.
Is the $500 deposit really refundable?
Yes. If the campaign produces zero bookings by Day 30, you get your $500 back. If it produces any bookings, the deposit is applied to your first invoice for performance share. Either way, you keep the Action Report.
How do you prove which bookings came from the campaign?
Every message has a tracking mechanism: unique booking links, tagged replies, and timestamps that sync to your PMS. You see the attribution log in real time. If there's ever a question about whether a booking was campaign-attributed, you and I look at the log together. I'd rather be generous on attribution than have a dispute.
What about patient data and HIPAA?
I sign a Business Associate Agreement before any data moves. Patient records are encrypted in transit and at rest. I use the minimum necessary data (name, contact info, last-visit date, general production history). I don't access clinical records. After the attribution window closes, I delete the data I held.
What if we want to stop mid-engagement?
You can stop at any point. If bookings have already been generated, you still owe performance share on those. If nothing has run yet, you get the deposit back. Simple.
What happens after the 90-day attribution window?
A few options. Many practices discover that reactivation surfaced a deeper issue — typically that their recall system is quietly making patients dormant faster than it should. For those, a Recall System Installation engagement is the natural next step. Others just want to run reactivation campaigns on an ongoing basis. We'll talk about it at Day 90 and you pick the path.
Are you going to try to sell me something bigger?
Only if the engagement surfaces a real opportunity. I'll name it and show you the math. If you're not interested, we part friends with a successful First Date behind us. The whole point of a first date is that the marriage isn't assumed.
Why 40% — isn't that a lot?
It's a lot of a dollar you weren't going to earn otherwise. Your dormant list is currently producing $0. If I reactivate $50K of production and keep $20K, you just made $30K from patients you already had. The alternative is continuing to make $0. The 40% is priced to align incentives — I only eat if you eat.
Who are you and why should I trust you?
I'm Bill Eisenhauer. I've spent 45 years as a software engineer and systems thinker. I've built the operational frameworks and AI tooling that make this engagement possible without a big team. This is a new offer; I'm not going to pretend otherwise. The $500 refundable deposit is how I prove I take the risk seriously.
Ready to see what's in your dumpster?
Book a 15-minute screening call. No pitch, no pressure. If we're a fit, I'll walk you through next steps. If we're not, I'll tell you and suggest where you'd be better served.
Or take the free 90-second Scorecard first if you're not sure what's leaking.