Calculator
See the money.
Enter three numbers about your practice. The calculator estimates how much revenue is hiding across six categories — and shows what happens when you capture even a fraction of it.
Your business today
Last 12 months
Last 12 months
Including you
Estimated annual found money
$
% of current revenue — from 7 categories, conservative estimates
Where it's hiding
$
Internal (same customers)
$
Price + Selling + Loss Prevention
External (growth & expansion)
$
Growth + Architecture + Expansion + Outside
What compounding looks like
+25%/year reinvestedHow we estimate each category
1
Price Strategies (5% of revenue): Most businesses haven't raised prices in 1-2 years. A 5% price increase with 1-3% customer loss is net positive in virtually every case study.
2
Selling Strategies (3% of revenue): Upsell and cross-sell at 3 of 8 possible transaction points. Even 15% acceptance on modest add-ons adds 3%+ to revenue.
3
Loss Prevention (5% of revenue): Subscription waste, unbilled work, follow-up failures, non-compliance. Every dollar saved drops straight to profit.
4
Growth (5% of revenue): Better channel allocation, improved conversion, faster follow-up on leads. Not more leads — more revenue from existing lead flow.
5
Revenue Architecture (3% of revenue): Straight lines (natural next purchases), pyramids (premium tiers), spider webs (adjacent revenue). average transaction × even one additional purchase from 15% of customers.
6
Expansion (2% of revenue): Adjacent niches, new channels, partnership revenue. The most conservative category — 2% is a single successful partnership.
7
Outside-Business Money (1% of revenue): Follow their money (what else do your customers buy?), follow your money (what are you buying at retail that could be wholesale?). Small but pure margin.
The operational side
Beyond revenue, your team of is likely spending significant time on work AI can handle:
hours/week on data re-entry
$/year
hours/week in meetings
$/year
$
estimated subscription waste/year
subscriptions × 30% unused
$
Enter your numbers above to see the estimate.
Want to find the real numbers?
This calculator uses industry averages. The diagnostic uses your actual data — and produces a specific dollar estimate for each category.
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