Free, weekly, useful
The Alchemy Inside Letter
One email per week for business owners who suspect they're leaving money on the table. Where the money hides, what to do about it, and one action for Monday morning. Real stories, real numbers, one thing to try this week.
One email per week. No spam. Unsubscribe anytime.
What you'll get each week
🔍
One AI tool or technique I've tested — with honest assessment of what works and what doesn't
💰
A real example of hidden value found in a business — with specific numbers you can benchmark against
🛠
Something you can try this week — a prompt, a workflow, a diagnostic exercise — that takes under 15 minutes
Recent issues
The $840/month nobody noticed
How a 9-person firm was paying for 3 project management tools when the team used one.
AI follow-up that doesn't feel robotic
The system I built that responds in 30 seconds and still sounds like a human who cares.
Why I told a client NOT to use AI
Sometimes the honest answer is "this isn't an AI problem." Here's how I knew.
The 38% follow-up gap
The math behind the leads that disappear — and what it costs a typical 15-person business.