How It Works
Start free. Fix one thing at a time. Measure what moved.
Free Practice Diagnostic
12 questions about what actually happens at checkout, at the front desk and after a patient's last visit. In about 90 seconds you get an estimate of recoverable revenue, broken down by area. A routine scores well whether your front desk runs it or software does.
- ✓ Dollar estimate, not a vague "readiness tier"
- ✓ 6 areas: Rebooking & No-Shows, Return Visits, Consult Follow-Up, Cross-Sell & Membership, Patient Reactivation, Pricing & Discounts
- ✓ The one area to look at first, a free page on how to check it yourself, and the sprint that fits your answers, if one does
A Sprint
A sprint is a fixed-scope, fixed-price install that closes one leak. I start with the features you already pay for and haven't turned on, add the glue and the AI where your software genuinely can't do the job, write the scripts your front desk will use, and report a 60-day before-and-after on the one number the sprint is meant to move.
- ✓ A baseline measured before anything changes
- ✓ Staff scripts, documentation and a 15-minute training
- ✓ A soft launch on one segment before cutover
- ✓ A 60-day before-and-after report on the named metric
The price is on the page
Each sprint page lists exactly what's included, what isn't, and who it doesn't suit, and asks a few questions before it sells you anything. Founding prices apply to the first three practices on each sprint. Two more leaks, the consult who didn't book and numbers you can trust, aren't sprints yet: they start with a conversation.
Found Money Audit
When several areas are leaking at once, when the question is pricing, or when your practice is outside a sprint's scope, look properly first. The audit is a 90-minute working session — a structured conversation with me, not a form or a chatbot. The AI is on my side of the table, not yours: before we talk it reads your intake and whatever reports you can pull and turns them into the questions worth asking, and afterwards it does the number-crunching while I make the judgment calls. Your answers are scored across the same six categories the free diagnostic uses, each one sized as an estimated dollar range against published industry benchmarks, and you get a Found Money Report with specific, prioritized recommendations. If I don't identify at least $10,000 in annual value, the audit is free.
- ✓ Six-category analysis of your practice, each sized in estimated dollars
- ✓ Found Money Report with dollar values per opportunity
- ✓ Which sprint to do first, or whether any of them are worth it
- ✓ 1-hour walkthrough call
I identify at least $10,000 a year in recoverable revenue, or the audit is free
Want the fully instrumented version?
The Full Practice Diagnostic runs the same six categories against your actual booking-system data — not interview answers — over 2–3 weeks, from $3,000. Your $497 audit fee is credited toward it, or toward a sprint, if you start within 60 days.
Found Money Retainer
An ongoing partnership for practices capturing found money month after month. Its monthly artifact is the Patient Friction Review: a short read of what your patients are already saying and doing — reviews, unanswered messages, the booking path as a patient walks it — with each piece of friction tied to a category, an estimated dollar range, and what would close it.
- ✓ Patient Friction Review every month, plus a 1:1 check-in call
- ✓ Quarterly re-diagnostics with updated projections
- ✓ Priority scheduling for sprints
- ✓ Annual ROI report showing cumulative value captured
From Finding to Fix
The diagnostic or the audit finds the leak. Then a sprint installs the routine that closes it. Three illustrative examples of the pattern — not client results. Every number is an estimate, and yours will differ.
The Retention Problem
Rebooking & RecallThe Follow-Up Problem
Inquiry-to-Booking + First-Visit Follow-UpThe Cross-Sell Problem
Membership & Next TreatmentThese are illustrations, not case studies. Every practice is different. See the four sprints →
Start with 90 seconds.
The Free Practice Diagnostic is the first step. No credit card. No sales call. Just answers.
Take the Free Practice Diagnostic